MADSON is our men’s line designed for those who appreciate research and innovation—not only in design but also by consciously choosing garments that reflect a commitment to a more eco-friendly future.
Each look is the result of meticulous experimentation, where different materials and inspirations blend to create a unique synthesis of heritage and modernity.
MADSØN is modern classic: it is born from the encounter between past and present, between aesthetics and functionality, between rigor and spontaneity. Each look is designed for those who live the city with a dynamic spirit, adapting naturally to everyday life without sacrificing a touch of sophistication, for those seeking a balance between practicality and authenticity, without ever sacrificing comfort.
The MADSØN collection blends elements of workwear and outdoor clothing, reinterpreting technical garments with functional details and a modern aesthetic. The result is versatile, distinctive looks that draw on sartorial tradition and reinterpret it in an urban key: heritage volumes, classic fabrics such as pinstripes applied to contemporary silhouettes, utility-inspired garments contaminated by streetwear influences.
The MADSON collection is born from a deep commitment to quality and sustainability, core principles of our brand philosophy.
At the heart of the project, cotton and recycled fabrics are not just aesthetic choices, but reflect a concrete commitment to more sustainable fashion. To support our commitment, we use production processes with low environmental impact, such as water-saving dyes and certified eco-friendly colors, with the aim of offering garments with a unique style that are built to last.
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