MADSON is our men’s line designed for those who appreciate research and innovation—not only in design but also by consciously choosing garments that reflect a commitment to a more eco-friendly future.
Each look is the result of meticulous experimentation, where different materials and inspirations blend to create a unique synthesis of heritage and modernity.
MADSON embodies the essence of modern classicism: a fusion of past and present, aesthetics and functionality, structure and spontaneity. Every look is designed for those who navigate the city with a dynamic spirit, effortlessly adapting to everyday life while maintaining a refined touch. It is for those who seek a balance between practicality and authenticity, without ever compromising on comfort.
The MADSON collection merges workwear and outdoor influences, reinterpreting technically inspired garments with functional details and a contemporary aesthetic. The result is a selection of versatile and distinctive looks that draw from tailoring traditions while reshaping them with an urban perspective: heritage volumes, classic fabrics like pinstripes applied to modern silhouettes, and utility-inspired pieces infused with streetwear influences.
The MADSON collection is born from a deep commitment to quality and sustainability, core principles of our brand philosophy.
At the heart of the project, cotton and recycled fabrics are not just aesthetic choices—they represent a concrete promise of a more sustainable fashion future. Supporting this commitment, we employ low-impact production processes, such as water-saving dyeing techniques and certified eco-friendly colors, ensuring garments that are not only uniquely stylish but also built to last.
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